Brand Kit 2026Official Brand Identity
ASPIRE
FIT
A smarter, science-based approach to building muscle, burning fat, and feeling your best for life. This document defines the visual identity standards for all Aspire Fit content and communications.
Icon Mark — Dark Background
Horizontal Wordmark — Light Background
Standalone Mark — Light Background
Social / Overlay Variant
Recommended logo formats
SVG (primary, scalable) · PNG @2x (social, digital) · EPS (print, large format)
Brand Colors
The Aspire Fit palette is built on a foundation of deep neutrals — blacks, charcoals, and warm grays — with a single electric blue accent that commands attention without overwhelming. Click any swatch to copy its hex code.
Primary
Obsidian
#0A0A0A
Primary Background
Forge
#141414
Card / Surface
Graphite
#1C1C1C
Elevated Surface
Steel
#2E2E2E
Borders / Dividers
Pure White
#FFFFFF
Primary Text
Neutrals
Iron
#3A3A3A
Subtle Borders
Ash
#6B6B6B
Muted / Disabled
Silver
#ABABAB
Secondary Text
Chalk
#D9D9D9
Light Text / Labels
Accent
Electric Blue
#2BA3EE
Primary Accent / CTA
Deep Blue
#1A8FD1
Hover / Active State
Midnight Navy
#042D47
Dark Accent / Depth
Font Family
Integral CF
Style
Bold Italic 700 / ExtraBold Italic 800
Usage
Titles, Headlines, Hero Text
Type Scale
Display XLASPIRE
DisplayASPIRE FIT
Heading 1Brand Identity
Heading 2Color Palette
Heading 3Typography System
BodyScience-based fitness coaching for lasting results.
CaptionHex #2BA3EE · Weight 400 · Tracking 0.12em
Icons & Charts
All icons should be rendered in stroke style using the brand's Electric Blue (#2BA3EE) on dark backgrounds, or Obsidian (#0A0A0A) on light backgrounds. Stroke weight: 2px at standard size, 1.5px at small size. Use Lucide Icons or a consistent stroke-based icon library.
Fitness Icons
Dumbbell
Strength training, workout content
Barbell
Compound lifts, powerlifting content
Flame
Calorie burn, fat loss content
Heart Rate
Cardio, health metrics
Running
Cardio, HIIT, endurance
Target
Goals, milestones, precision
Timer
Rest periods, workout timing
Nutrition Icons
Whole Foods
Clean eating, meal content
Chicken / Protein
High-protein meals, macro content
Balance
Macro balance, portion control
Hydration
Water intake, recovery
Whole Foods
Plant-based, clean ingredients
Supplements
Vitamins, supplements content
List & Bullet Styles for Videos
Diamond Bullet
Best for: Key stats, feature lists, top tips
- Build lean muscle faster
- Optimize recovery time
- Track macros precisely
Check Circle
Best for: Do's & don'ts, checklist content
- Eat within 30min post-workout
- Prioritize sleep quality
- Stay consistent daily
Arrow Bullet
Best for: Step-by-step guides, tutorials
- Calculate your TDEE
- Set a calorie deficit
- Track weekly progress
Chart & Graph Styles for Videos
Bar Chart
Comparing muscle groups, weekly volume, macro breakdown per meal
Use Electric Blue for the primary bar, Deep Blue for secondary. Label bars in Montserrat Regular 12px.
Progress Line Chart
Body weight trends, strength progression, calorie tracking over time
Single Electric Blue line on dark grid. Use white dots at data points. Grid lines in Steel (#2E2E2E).
Pie / Donut Chart
Macro ratios (protein/carbs/fat), time allocation, body composition
Use the three accent blues for segments. Avoid more than 4 segments. Center label in Integral CF Italic.
Progress Ring
Goal completion, habit streaks, weekly adherence scores
Electric Blue fill on Graphite track. Percentage in Integral CF Bold Italic at center. Pair with a glow effect.
Milestone Icons
Use the trophy, target, and check-circle icons for achievement callouts in videos. Always pair with Electric Blue and a subtle glow.
Icon Size Standards
16px inline text · 24px UI elements · 32px section headers · 48px feature callouts · 64px hero/thumbnail icons
Consistency Rule
Never mix filled and stroke icon styles within the same video or graphic. Stick to stroke-only icons from a single library (Lucide recommended).
Do's & Don'ts
- ●Use Integral CF Bold Italic for all display headings and titles
- ●Use Montserrat Regular (400) for captions, labels, and body text
- ●Apply #2BA3EE sparingly as a single accent per composition
- ●Maintain high contrast — white text on dark backgrounds
- ●Use all-caps for display type and navigation items
- ●Keep generous whitespace around the logo mark
- ●Use stroke-only icons at consistent weights throughout
- ●Apply the blue glow effect only on the accent color and key CTAs
- ●Don't use Integral CF in non-italic style for headings
- ●Don't substitute the accent blue with other colors
- ●Don't place the logo on busy or low-contrast backgrounds
- ●Don't use more than two font weights in a single composition
- ●Don't stretch, skew, or rotate the logo mark
- ●Don't mix filled and stroke icon styles in the same graphic
- ●Don't use light backgrounds as the primary surface
- ●Don't mix the brand fonts with decorative or script typefaces
Tone & Messaging
Aspire Fit communicates with authority, clarity, and genuine care. Every message should feel like it comes from a knowledgeable coach who believes in the client's potential.
CONFIDENT
We speak with authority backed by science and results. No hedging, no vague promises — only clear, direct communication.
"500+ transformations. Real people. Real results."
EMPOWERING
We believe in our clients' ability to transform. Our language lifts people up and makes the goal feel achievable.
"You have everything it takes. We provide the system."
SCIENCE-DRIVEN
We ground every claim in evidence. We don't sell hype — we sell a method that works because it's built on data.
"A smarter, science-based approach to lasting results."
Brand Tagline
"A SMARTER, SCIENCE-BASED APPROACH TO BUILDING MUSCLE, BURNING FAT, AND FEELING YOUR BEST FOR LIFE."
— ASPIRE METHOD™
At a Glance
Primary Font
Integral CF Bold Italic
Display / Headlines
Body Font
Montserrat Regular
Captions / UI / Body
Accent Color
#2BA3EE
Electric Blue
Primary BG
#0A0A0A
Obsidian Black